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  4. CM Live or an external provider – understanding your webinar options

CM Live or an external provider – understanding your webinar options

Conference Manager supports webinars through CM Live or an external provider, such as Zoom or Microsoft Teams.

Both options allow you to manage webinar access through Conference Manager, but they work differently. The main differences are where participants watch the webinar and how the content is produced and managed.

Understanding your options

CM Live vs. external provider
CM Live vs. external provider
CM LiveExternal provider
Where participants watchDirectly on your event websiteOn the external provider's platform
Content productionExternal RTMP-compatible streaming softwareThe provider's own tools
ChatBuilt-in chat, if enabledDepends on the provider
Participant cameras and microphonesNot a two-way video meetingDepends on the provider and setup
Webinar setupConnect streaming software using a stream server and stream keyCreate the webinar with the provider and add its URL to Conference Manager
Participant accessPersonal webinar link through Conference ManagerPersonal webinar link through Conference Manager, leading to the external platform
  • CM Live
    Where participants watch
    Directly on your event website
    Content production
    External RTMP-compatible streaming software
    Chat
    Built-in chat, if enabled
    Participant cameras and microphones
    Not a two-way video meeting
    Webinar setup
    Connect streaming software using a stream server and stream key
    Participant access
    Personal webinar link through Conference Manager
  • External provider
    Where participants watch
    On the external provider's platform
    Content production
    The provider's own tools
    Chat
    Depends on the provider
    Participant cameras and microphones
    Depends on the provider and setup
    Webinar setup
    Create the webinar with the provider and add its URL to Conference Manager
    Participant access
    Personal webinar link through Conference Manager, leading to the external platform

CM Live – stream directly on your event website

With CM Live, participants watch the webinar directly on your event website in Conference Manager.

You can enable a built-in chat, allowing participants to communicate during the webinar. When setting up the webinar, you can also choose how participants’ names are displayed in the chat.

CM Live provides the viewing experience, but the broadcast itself must be produced using separate streaming software or a streaming provider that supports RTMP.

Think of a live TV broadcast

Imagine a live television news programme.

Behind the scenes, a control room determines what viewers see and hear. It brings together cameras, interviews, presentations, graphics and other content into one broadcast.

CM Live works in a similar way.

Streaming softwareYour control room, where you produce and manage the broadcast.
is replaced by
CM LiveWhere participants watch the finished broadcast directly on your event website.

Your streaming software can combine live presentations, interviews, screen sharing, slides, graphics and pre-recorded videos, depending on your setup.

Conference Manager does not produce this content. It receives the broadcast and makes it available to participants through CM Live.

How the stream reaches participants

  1. ContentPresentations, cameras, videos and other sources
  2. Streaming softwareProduces and sends the broadcast
  3. CM LiveDisplays the live stream on your event website
  4. ParticipantsWatch the webinar and use the chat, if enabled

Connecting your streaming software

You can use any compatible RTMP streaming solution. OBS Studio is one example.

When you create a CM Live webinar, Conference Manager provides three things:

  • Stream server

    The destination your streaming software connects to when sending the broadcast.

  • Stream key

    A unique key that connects the broadcast to the correct webinar in Conference Manager.

  • Test URL

    A link for administrators to preview the webinar page, test the stream and check the chat.

Enter the stream server and stream key in your streaming software to connect it to the webinar.

Before going live, use the test URL to check that the connection, sound, video and intended content are working correctly. You can also use it to test the participant experience and join the chat as an administrator.

Related guideOBS Quick Start GuideLearn how to set up OBS Studio and prepare it for streaming.Read the guide

What does CM Live offer?

  • Your event website

    Participants watch the webinar directly on your event website rather than being redirected to an external webinar platform.

  • Built-in chat

    Enable a chat where participants can communicate during the broadcast.

  • Flexible production

    Use your preferred RTMP-compatible streaming solution to produce and control the broadcast.

  • Controlled viewing experience

    Present a produced broadcast to participants without running a conventional two-way video meeting.

CM Live requires a separate streaming setup. Unlike a conventional video meeting, participants cannot simply turn on their cameras and microphones to join the broadcast. Interaction is available through the built-in chat when enabled.

External provider – host your webinar on another platform

With an external provider, such as Zoom or Microsoft Teams, the webinar takes place on the provider’s platform.

You create and manage the webinar or meeting in the external service and then add its webinar URL to Conference Manager.

Participants receive their personal webinar link through Conference Manager and use it to access the external platform.

What does an external provider offer?

  • Built-in hosting tools

    Many providers include tools for managing cameras, microphones, screen sharing and presentations.

  • Interactive features

    Depending on the provider and subscription, participants may be able to interact through audio, video, chat or other features.

  • Familiar platforms

    Organisations already using a particular webinar platform can continue working with its existing tools and workflows.

  • Provider-managed environment

    The external service handles the webinar environment and its available functionality.

The exact features depend on the provider, subscription and webinar setup.

Check how participants access the webinar

External providers may have additional access requirements, such as separate registration, account sign-in, passwords, approval processes or waiting rooms.

These settings can be useful, but they should not unintentionally prevent participants from joining through their Conference Manager webinar link.

Before sharing the webinar link with participants, check the external provider’s access settings and test that the link works as intended.

What both options have in common

Although CM Live and external providers handle the webinar differently, Conference Manager provides several of the same tools for managing participant access and communication.

  • Participant categories

    Connect webinars to participant categories with Online or Hybrid participation types.

  • Multiple webinars

    Create several webinars within the same event, for example for different sessions or days.

  • Personal webinar links

    Provide each participant with a personal link to their webinar.

  • Email communication

    Send webinar links through Conference Manager emails.

  • Meeting requests

    Include personal webinar links in calendar invitations.

  • Link tracking

    See whether participants have opened their personal webinar links.

Conference Manager automatically sends personal webinar links to the relevant participants one hour before the webinar begins.

If participants need their links earlier, you can include them in an email or meeting request.

Conference Manager tracks whether participants open their personal webinar links. Opening a link does not necessarily mean that they watched the webinar or indicate how long they attended.

VideoIntroduction to webinar featuresWatch an introduction to the webinar features in Conference Manager. Please note: The webinar interface has been updated and may look different from the version shown in the video. The available functions are, however, the same.Watch the video

Ready to get started?

Once you understand the differences between CM Live and external providers, you can create your webinar under The event → Webinar in Conference Manager.

Our step-by-step guide explains how to create a webinar, connect your streaming software or external provider, manage participant access and send personal webinar links.

Related guideCreate and host webinarsLearn how to create webinars in Conference Manager, set up CM Live or connect an external provider, and manage participant access.Read the guide
Elisabeth Bjørn Andersen
Elisabeth Bjørn Andersen
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